Sell in 23 Amazon markets without writing 23 listings.
Utlista takes the catalogue you already have and rewrites every field for the marketplace it is going to, inside that marketplace's own limits, then hands you one upload file per country.
Your listing on amazon.de
Nordhaus Digitale Küchenwaage 5 kg, Edelstahl
- Wiegt bis 5 kg in 1 g Schritten
- Gebürsteter Edelstahl, leicht abzuwischen
What goes to amazon.fr
Nordhaus Balance de cuisine digitale 5 kg en inox
- Pèse jusqu'à 5 kg par paliers de 1 g pour vos recettes du quotidien
- Surface en inox brossé, facile à essuyer après utilisation
Not a translation of the German. Written for the French listing, inside Amazon's 75 character title limit.
Every Amazon marketplace
Utlista is not affiliated with, endorsed by or sponsored by Amazon.
Three steps, one file per country
You stay in control of the copy. Nothing reaches Amazon until you have read it and downloaded the file yourself.
Any CSV or tab separated export from Seller Central. You tell us which column is which, so it does not matter which report you pick.
Any of the 23 Amazon marketplaces, from the United States and Mexico to Germany, Japan and Australia. Every product is rewritten once per marketplace you choose.
Every listing is checked against that marketplace's field limits before it can go in the file. Anything we are not confident in is held back until you say otherwise.
inventory-report.txt
48 rows, 21 columns
Which column is which
- seller-skuSKU*
- item-nameTitle*
- item-descriptionDescription
- bullet-point1Bullet 1
- bullet-point2Bullet 2
- brand-nameBrand
Matched by name where we could. Only SKU and Title are required.
One product, every market
The same title is a different sentence in every store
Word order, compounding, spelling, script and units all change between marketplaces. Each one is written for separately.
amazon.frFrench, prices in EURBefore
Nordhaus Digitale Küchenwaage 5 kg, Edelstahl
On amazon.fr
Nordhaus Balance de cuisine digitale 5 kg en inox
The material moved to the end behind "en", and "Küchenwaage" became three words.
amazon.nlDutch, prices in EURBefore
Nordhaus Digitale Küchenwaage 5 kg, Edelstahl
On amazon.nl
Nordhaus Digitale keukenweegschaal 5 kg van roestvrij staal
The compound survived as one word, which is the part a translator usually gets wrong.
amazon.itItalian, prices in EURBefore
Nordhaus Digitale Küchenwaage 5 kg, Edelstahl
On amazon.it
Nordhaus Bilancia da cucina digitale 5 kg in acciaio inox
One German word became three Italian ones, and the title got meaningfully longer.
amazon.co.jpJapanese, prices in JPYBefore
Nordhaus Digitale Küchenwaage 5 kg, Edelstahl
On amazon.co.jp
Nordhaus デジタル キッチンスケール 5kg ステンレス製
Three katakana loanwords carry the title, "製" marks what it is made of, and "5kg" is in half width characters.
amazon.com.mxMexican Spanish, prices in MXNBefore
Nordhaus Báscula de cocina digital 5 kg con app para el móvil
On amazon.com.mx
Nordhaus Báscula de cocina digital 5 kg con app para el celular
Starting from the Spanish listing: the scale is a "báscula" in both countries, the phone is not.
amazon.seSwedish, prices in SEKBefore
Nordhaus Digitale Küchenwaage 5 kg, Edelstahl
On amazon.se
Nordhaus Digital köksvåg 5 kg i rostfritt stål
One Swedish compound carries what took a German compound, and it has to stay joined.
Written as illustrations of each language difference. The before and after at the top of this page is real output.
What you actually get
Rewritten, not translated
Each field is written for the destination marketplace rather than passed through a translator.
Researched per marketplace
Every listing is built around the phrases that marketplace's own shoppers type, ranked by how often they are searched.
Every field inside its limit
Title, bullets, description and search terms are checked in code against that marketplace's limits, not left to a model.
Nothing ships unread
A listing that fails a check stays out of the upload file until you accept it. A suppressed listing costs more than a slow one.
One upload file per country
Tab separated, in the shape Seller Central expects. You upload it yourself, in your own account.
Your account stays yours
Seller Central is read only, or skip it and upload a spreadsheet. Utlista never changes, uploads or publishes anything on Amazon.
Inside Amazon's limits
Every field written to its budget
The limits go in before a word is written, and every listing is checked against them in code before it can enter a file.
Title
75characters
Including spaces. A longer title is replaced by an Amazon written one.
Bullets
5 x 255characters each
The third-party seller figure, not the looser Vendor Central one.
Description
2,000characters
Written for the market, not padded to the budget.
Search terms
249bytes
Bytes, not characters. One byte over and Amazon discards the field.
Why search terms are counted in bytes
14 characters, 17 bytes
Every accented letter is two bytes in UTF-8. 250 characters of French search terms can be close to 280 bytes, and Amazon drops whatever runs over without an error. Utlista counts and trims by byte, between characters, so a split letter never reaches a live listing.
Guides
Selling in a new marketplace, market by market
Expanding from Amazon US to Europe
One Europe account, ten stores, eight languages and three currencies besides the euro.
Selling on Amazon Germany
Compound nouns, umlauts and what they cost in search term bytes.
Selling on Amazon Japan
Titles the way Amazon Japan recommends, and search terms where one character costs three bytes.
Questions worth asking
No. A translation preserves your sentence; this writes a new one for the destination marketplace. A German compound noun becomes a French phrase in French word order, a Dutch compound stays welded together because splitting it would destroy the search term, and the everyday word is chosen over the dictionary word. The output is checked against Amazon field limits in code before it can go in a file.
Every Amazon marketplace, 23 in all: amazon.fr, amazon.it, amazon.es, amazon.nl, amazon.pl, amazon.se, amazon.de, amazon.co.uk, amazon.ie, amazon.com.be, amazon.com.tr, amazon.com, amazon.ca, amazon.com.mx, amazon.com.br, amazon.ae, amazon.sa, amazon.eg, amazon.co.za, amazon.co.jp, amazon.in, amazon.sg, amazon.com.au. Any one of them can be the source and the rest can be targets. Most of them do not price in euro, which matters when you plan the expansion rather than just the copy.
No, by design. If you connect Seller Central, Utlista asks Amazon for read access to your listings and nothing else, and it never writes to your account. Every run produces a tab separated upload file per marketplace which you download and upload yourself. A tool with write access to your catalogue is a tool that can damage it.
No. The catalogue you upload is read, never written to. A run creates new copy for other marketplaces and leaves the source listing exactly as it was.
That is the problem the quality gate exists for. Every listing is checked in code before it can enter the upload file: field lengths, search terms measured in bytes, required fields present, whether the text is actually in the target language, and whether it reads as localised rather than transliterated. Anything that fails is held back and shown to you with the reason rather than shipped quietly.
Take a closer look
How it works
From a Seller Central export to one upload file per marketplace, in four steps.
Features
Field budgets, byte counted search terms, a language check and a review gate.
Marketplaces
All 23 Amazon storefronts, with the language and limits of each one.
Pricing
Ten products free with no card, then plans by catalogue size.
Guides
Selling on Amazon in another country, field by field and market by market.
Listing checker
Paste a listing and see which fields Amazon would cut or discard. Free.
Try it on ten of your own products
No card. You will have a real upload file for a real marketplace in a few minutes, and you can decide from that.