Selling on amazon.nl
Dutch welds nouns together the way German does, so the usual machine translation error here is the opposite one: splitting a word that should stay whole.
- Listing language
- Dutch
- nl-NL
- Prices in
- EUR
- Euro market
- Amazon marketplace ID
- A1805IZSGTT6HS
- Amazon's published identifier
What has to change
- Compounds stay compounds. A kitchen scale is a "keukenweegschaal", one word. "Keuken weegschaal" is wrong and it is not what gets typed into the search box.
- The compound IS the search term, so breaking it costs the listing its main keyword rather than just reading badly.
- English terms are in ordinary use in some categories and leaving one in place can be right. That is a judgement per product, not a rule.
What a translator gets wrong
A split compound. It still reads as Dutch, so nothing looks broken, and the title no longer contains the word people search.
The same title, both ways
Before
Nordhaus Digitale Küchenwaage 5 kg, Edelstahl
On amazon.nl
Nordhaus Digitale keukenweegschaal 5 kg van roestvrij staal
The compound survived as one word, which is the part a translator usually gets wrong.
Written as an illustration of the difference. For a real before and after from the engine, see the home page.
The other six
Write your catalogue for Netherlands in one run.
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