Guides

The rules that catch EU sellers out

Four things that quietly cost sellers listings: two Amazon field rules, one EU regulation, and one habit. Written to be useful whether or not you ever use Utlista.

The 75 character Amazon title limit

What changed in July 2026, why an AI rewrite is worse than a rejection, and how to get a title under 75 characters without losing the keyword.

Checked 2026-10-11

Search terms are measured in bytes

The silent truncation that costs European sellers their last keywords, how to count correctly, and why no error ever appears.

Checked 2026-10-11

Translation versus localisation

Worked examples in all seven EU marketplaces, and the specific mistakes a translator makes in each one.

Checked 2026-10-11

GPSR and the language of safety information

What Articles 19 and 9(7) actually say, quoted, and what it means for a seller expanding into a new EU marketplace.

Checked 2026-10-11

Keep reading

The seven marketplacesWhat changes in each store: language, currency, word order.How it worksUpload, choose, write, review, download.FeaturesWhat the product does about these rules, and what it does not.QuestionsShorter answers to most of the above.

Utlista is not affiliated with Amazon.