All marketplaces
India

Selling on amazon.in

English by default with Hindi accepted, prices in rupees, and a way of writing large numbers that no other English speaking market uses.

Listing language
Indian English (Hindi also accepted)
en-IN
Prices in
INR
Not a euro market
Amazon marketplace ID
A21TJRUUN4KGV
Amazon's published identifier

What has to change

  • English is the default listing language and Hindi is accepted too. Hindi is written in Devanagari script, not Latin letters.
  • Large numbers are grouped in lakhs and crores: one hundred thousand is written "1,00,000", not "100,000".
  • Indian English has its own product names. A kitchen scale is commonly a "kitchen weighing scale". Prices are in rupees.

What a translator gets wrong

Treating Indian English as British English. The spelling matches, and the product names and the number grouping do not.

The same title, both ways

Before

Nordhaus Digital Kitchen Scales 5 kg, Stainless Steel

On amazon.in

Nordhaus Digital Kitchen Weighing Scale 5 kg, Stainless Steel

Starting from a UK title: "weighing scale" is the everyday Indian English name for the product.

Written as an illustration of the difference. For a real before and after from the engine, see the home page.

What every amazon.in listing is checked for

Title within 75 characters

Written to the budget before a word is set down, so it is never cut or replaced by Amazon.

Search terms within 249 bytes

Counted in bytes, the way Amazon counts them, and trimmed between characters.

Actually in Indian English (Hindi also accepted)

A listing that came back in the source language, or half in it, is held back for you.

One upload file for amazon.in

Tab separated, in the shape Seller Central expects, uploaded by you in your own account.

Every other marketplace

Write your catalogue for India in one run.

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