Selling on amazon.com
American English, dollars and a country that weighs in pounds and ounces day to day. A British listing needs its spelling turned around, not just its prices.
- Listing language
- American English
- en-US
- Prices in
- USD
- Not a euro market
- Amazon marketplace ID
- ATVPDKIKX0DER
- Amazon's published identifier
What has to change
- American spelling: "color", "gray", "aluminum". "Aluminium" is not just spelled differently, it has one more syllable.
- The product is usually a singular "kitchen scale", where a British listing says "kitchen scales".
- The US uses pounds and ounces in everyday life. A 5 kg capacity is about 11 lb, and showing both costs a few characters.
What a translator gets wrong
A UK listing pasted across because it is already English. "Colour" and "aluminium" mark it as written abroad before anyone reads the bullets.
The same title, both ways
Before
Nordhaus Digital Kitchen Scales 5 kg, Stainless Steel, Grey
On amazon.com
Nordhaus Digital Kitchen Scale 5 kg (11 lb), Stainless Steel, Gray
A British title made American: singular "scale", "gray", and the weight in pounds beside the kilograms.
Written as an illustration of the difference. For a real before and after from the engine, see the home page.
What every amazon.com listing is checked for
Title within 75 characters
Written to the budget before a word is set down, so it is never cut or replaced by Amazon.
Search terms within 249 bytes
Counted in bytes, the way Amazon counts them, and trimmed between characters.
Actually in American English
A listing that came back in the source language, or half in it, is held back for you.
One upload file for amazon.com
Tab separated, in the shape Seller Central expects, uploaded by you in your own account.
Every other marketplace
Write your catalogue for United States in one run.
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