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United States

Selling on amazon.com

American English, dollars and a country that weighs in pounds and ounces day to day. A British listing needs its spelling turned around, not just its prices.

Listing language
American English
en-US
Prices in
USD
Not a euro market
Amazon marketplace ID
ATVPDKIKX0DER
Amazon's published identifier

What has to change

  • American spelling: "color", "gray", "aluminum". "Aluminium" is not just spelled differently, it has one more syllable.
  • The product is usually a singular "kitchen scale", where a British listing says "kitchen scales".
  • The US uses pounds and ounces in everyday life. A 5 kg capacity is about 11 lb, and showing both costs a few characters.

What a translator gets wrong

A UK listing pasted across because it is already English. "Colour" and "aluminium" mark it as written abroad before anyone reads the bullets.

The same title, both ways

Before

Nordhaus Digital Kitchen Scales 5 kg, Stainless Steel, Grey

On amazon.com

Nordhaus Digital Kitchen Scale 5 kg (11 lb), Stainless Steel, Gray

A British title made American: singular "scale", "gray", and the weight in pounds beside the kilograms.

Written as an illustration of the difference. For a real before and after from the engine, see the home page.

What every amazon.com listing is checked for

Title within 75 characters

Written to the budget before a word is set down, so it is never cut or replaced by Amazon.

Search terms within 249 bytes

Counted in bytes, the way Amazon counts them, and trimmed between characters.

Actually in American English

A listing that came back in the source language, or half in it, is held back for you.

One upload file for amazon.com

Tab separated, in the shape Seller Central expects, uploaded by you in your own account.

Every other marketplace

Write your catalogue for United States in one run.

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